Anneleigh Jacobsen
Anneleigh Jacobsen used to be a brand manager (and marketing manager) in Sandton, working for multi-national and national fast-moving consumer goods companies. She now runs her own consulting brand management company from Cape Town and has clients all over the world.
Jacobsen is the author of Corporation games, a corporate thriller, and has just completed a master’s degree in values-driven marketing at the University of Cape Town.
Brand South Africa: How best to attract foreign tourists?
2023-02-09"There is no good way to spin loadshedding in an ad for South Africa as a tourist destination. Candle-lit dinners can only get you so far when you can’t charge your phone, use a hairdryer or watch TV while you’re on holiday. … But can we justify spending money on advertising South Africa when the basics are failing?"
