Luke de Kock is the marketing and communications manager for Norval Foundation. Previously, he worked on the launch communications and branding for Zeitz MOCAA when he held the position of account manager at the advertising agency M&C Saatchi Abel, of whom Zeitz MOCAA was a pro bono client. He is driven by the desire to encourage a more impassioned museum-going audience in South Africa through strategic communication that breaks down the barriers which prevent many South Africans from learning to love and appreciate art.